• Andy Seaton
  • 30 July 2020

Andy & Paul worked for Xedo prior to starting WebOptimize, and they then began working with them to improve their UK and US based websites by utilizing CRO techniques and building AB tests.

Xedo Software is the software arm of a large UK based formal hire rental business, ACS Clothing. In 2014, MD Richard Freedman and Xedo began building a piece of software aimed at the American market – to allow brides to choose top-quality groomswear for rent for their weddings. Brides could colour-coordinate their bridesmaid dresses with the groomsman apparel – and the easy online ordering/rental/return takes the hassle out of renting tuxedos for your wedding.

Andy worked with them building this software and then quit to start WebOptimize. However, he continued to work with them on a part time basis, using their UK websites to run tests on the software and advise on improvements that could be made. In one test alone, Andy and his CRO partner Paul improved a key conversion rate metric by 1300% to help the overall conversion rate.

Andy and Paul are now working on the main US website to try and improve the numbers of try-ons that are taken (users can try on their outfit before the wedding for free) and have recently put a new version of the homepage live which reduced bounce rate by a massive 50%!





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